Thursday, July 24, 2008

Prez Reps Pitch Media Policies

TV Week posted this article yesterday regarding McCain's and Obama's views on media ownership and access.

Candidates’ Differences on Media Outlined
Barack Obama would more closely examine broadcasters’ public-interest obligations, while John McCain would ensure that the government doesn’t take steps to interfere with the Internet’s growth, surrogates for the candidates are suggesting.

At a forum Tuesday sponsored by the Minority Media & Telecommunications Council, former FCC Chairman William Kennard, speaking for Obama, and former Assistant Secretary of Commerce John Kneuer, speaking for McCain, offered sharply different views of the Federal Communications Commission’s future under their candidates.

This was an interesting point refuting the Web as an equal alternative to traditional broadcast.
Mr. Kneuer, now senior VP of strategic planning and external affairs for Rivada Networks, also said proponents of consolidation wrongly cite the Internet and new media as providing competition, when most Americans still get their news and information from traditional broadcast and cable media. Advertisers too spend most of their media dollar on the traditional media.

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