Unintended consequences of rising gas prices.
The Big 4 networks (and total TV viewing) are up slightly, reversing years of declines, even as basic cable continues to grow with more original series.
"People are home more," says John Rash, media buyer at Campbell Mithun, a Minneapolis ad agency. "The sluggish economy may have meant more people opted for television as their entertainment of choice."
Memorable Moments of the 2025 MTV Video Music Awards: Mariah Carey, Lady
Gaga and More
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Mariah Carey and Busta Rhymes were honored for the first time, Lady Gaga
crossed town and Doja Cat took it back to the 1980s.
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