Friday, August 01, 2008

Gas Up. TV Up.

USA Today had this in yesterday's paper. Turns out the increased gas prices are leading to more people turning on the tele. I also read about an increase in movie attendance.

The Big 4 networks (and total TV viewing) are up slightly, reversing years of declines, even as basic cable continues to grow with more original series.

"People are home more," says John Rash, media buyer at Campbell Mithun, a Minneapolis ad agency. "The sluggish economy may have meant more people opted for television as their entertainment of choice."

Unintended consequences of rising gas prices.

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