Scratch-N-Sniff

For all of you who cuddle up to your favorite celebs glossy image in your favorite rag mag you will be delighted by this story. The next issue of People is reported to contain a Scratch-N-Sniff section with the preferred smells of the magazine's sexiest people. So now you can not only snuggle up to their smooth image, you can tickle them! It's like they are in the room with you.

This is the latest development in the sensory marketing world.

Usually I relish the crispness of getting the latest issue of a magazine in my mailbox--unless the mailman decided to take a cursory glance during his lunch break in his clown car.

I don't mind the amalgamation of numerous scents in my magazines, which form some sort of meta cologne, but I'm not sure I like the trajectory of this trend. Just think, soon there could be before-and-after ads for deodorant.